CHIEF STRATEGY OFFICER
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‘‘A comprehensive strategic framework was delivered within 2 years, which is fast for such a large company. We expect change to be simpler for a smaller firm. A new leadership team in the firm mandated the change and champions provided the catalyst to make the much needed change. We now have a strategic framework that everyone can associate with, can recall and recite, localise and personalise. Our strategic framework and our strategy BUILD has done just that. Being able to help our clients benefit from this approach would be the icing on the cake.’’
Zoe Bailey, Chief Strategy Officer
‘‘BUILD shows what can be achieved when theory and the firm's experience are translated into the practical."
Professor Harminder Singh, Warwick University
‘‘One key message! That’s the first rule of thumb you’re taught in Communications: simplify down to a key message and then repeat, repeat, repeat. This is especially important with strategy, given how much research shows that employees are more loyal and productive if they understand and support the business strategy.
I’ve never worked anywhere where the whole strategy could be so easily articulated in one key message that everyone understood: BUILD. It’s a simple framework that’s given us a consistent point of reference for a long time. But it’s flexible enough for us to showcase how the stories and substance behind BUILD are building all the time. When I started to hear people talking about the different elements of BUILD in the lift so soon after its launch, I knew we were on to something special.’’
Nicola Lally, Director of Communications
‘‘BUILD has improved the way the message is filtered down across the organisation by allowing different people locally to take ownership of specific areas. The biggest change I’ve noticed is the culture of change and innovation. New ideas have been suggested by staff at all levels and are often receiving support.’’
Sam Morris, BDO trainee
‘‘As Managing Partner a key to our success through BUILD was to unite our partners in a common purpose and to drive future success and growth. Our BUILD strategy and strategic framework which also incorporates our core purpose, vision and values has helped to deliver three years of consecutive growth and above average profit. The beauty of BUILD is its adaptability. The pace of change we are dealing with as a business is unprecedented but BUILD enables us to flex our approach to meeting our changing client needs without having to change our central messaging. Our people have clarity and transparency and our confidence has grown.’’
Paul Eagland, Managing Partner